Persuasive Copy & Web Content
For Financial & Tech Companies
One of the biggest challenges financial and tech companies face today is earning the attention of their ideal audience — and creating a valuable experience once they have it.
In the age of high expectations and short attention spans, finding the right messaging can feel like the task that never ends.
Good thing you don’t have to do it alone.
Hi, I’m Wes
I’m a Copywriter and Content Strategist from Michigan.
Over the years, I’ve saved innovative business owners the endless hours and headache of trying to become effective copywriters overnight.
Most of my clients find me when they’re struggling with their content strategy overall:
- They may not have a digital presence that embodies their brand and attracts their target audience
- They may not know how to communicate their value in a way that both resonates with real-live humans AND meets compliance requirements
- They may not have web content that entertains, educates, and inspires action
- Or they feel their current copy leaves would-be conversions on the table
If your business problems are anything like theirs, I can help you solve them.
Here’s how we can work together
Website & Landing Page Copy
- Empathetic copy that speaks to the pain points and desires of your audience — then inspires action/empowers them to act
- Authentic messaging that amplifies your brand personality and makes your unique value proposition crystal clear
Turn your website into a salesperson that never sleeps
Blog & Content Writing
- Search engine optimized blog posts that break complex concepts into actionable insights and practical steps
- Lead magnets, case studies, and webinars that keep current clients engaged and attract new ones
Publish relevant content that establishes your company as an authority
Email Sequences
- Send value-adding emails that nurture your prospects through each step of the customer journey
- Drive qualified traffic back to your website with timely messages that are fun to read
Use email to build strong relationships with your subscribers